Principles

1. To expose the truth behind meat agriculture.
2. To defend animals, both domestic and wild.
3. To advance sustainable farming practices.
4. To advocate for alternative energy.
5. To reduce the human carbon footprint.
6. To protect endangered plants species.
7. To reduce ocean pollution and plastics.
8. To preserve our natural landscapes.

The Facts: 1900-2023

400% increase in global human population.
83% decrease in global wildlife populations.
50% decrease in global plant species.
48% of global lands are used to feed humans.
26% of global lands are used for livestock.
33% of global crops are used to feed livestock.
48% increase in carbon dioxide emissions.
60% decrease in arctic ice.
30% increase in ocean acidification.